One fundamental truth about successful fund-raising is that it involves hard work. Research is only one of the many steps of the fundraising process, and a time consuming one. Although good research does not immediately guarantee you successful fundraising, it is a worthwhile investment as it will certainly contribute to building successful and lengthy relationships with foundations and corporate funders.

A high number of funding requests, estimated at 90 percent, are declined immediately: either because they fall outside a funder's stated interest areas, or because they are inadequately prepared and do not reflect the organisation's expertise and its ability to carry out the project's objectives.

This guide aims to give you some tips on how to research potential funders more effectively. Do not forget, however, that before you start looking for funding, you should first draw a clear profile of your organisation and develop a long-term organisational strategy. Your projects should be then designed in line with your organisation's strategy and expertise. Knowing your organisation well puts in a strong position and helps establish your credibility with the funders.